New Kids' t-shirt designs for Joules Clothing

27 May 2020


Joules clothing have released some more of the t-shirts I designed for them back in 2018 as part of their SS20 kidswear collection. It’s so great to see the final product and how their artworking team have made the designs come alive. As I used to work for a large fashion brand, I know all the meetings, reviews, sign-offs and amends products have to go through before they make it on to the shelves so it’s so gratifying to see some of my designs make it through the whole way.



Got to love a stripey t-shirt. 


I love this little crab, although I don’t approve of his junk food diet…. These interactive prints are so much fun.



And this guy, well, I think he may be my finest illustration yet. Dinosaur, check. Surfing, check. Japanese influenced Hokusai-style giant wave, check. That ticks all my criteria for a successful illustration. And applique too! The print is so tactile. My only regret is they don’t sell these in adult sizes….